Published On: Tue, Oct 3rd, 2017

Lantronix MACH10: An Important Solution in an IoT Value Chain

The management and deployment of IoT projects require complex ecosystems with moving parts that need to work harmoniously. These types of projects demand players with proven internal processes, solid financial presence and established mechanisms to be successful. Large, complex projects are usually awarded to bigger players (Nokia, Ericsson, Cisco, as examples) that have the means and resources to complete it. The main task at the inception of a large project of these companies is to assess and establish an ecosystem composed of proven, stable and successful partners. At the same time, it is to the advantage of the company to reduce the set of organizations in the food chain. Nevertheless, setting up a chain of partners with varying objectives and revenue goals is not a simple task. You can search for a typical value chain and get a lot of samples:

(Source: https://www.linkedin.com/pulse/iot-value-chain-john-kobelt)

A derivative of partnership is an OEM agreement between a large player and a stable but small company, for example, a project in the IIoT segment that needs sensors, connectivity devices and management, security, visibility and analytics. There are companies that focus on one or more of these areas and offer their products as OEMs. For OEMs, the typical benefits of deploying an IoT platform are typically centered around reducing internal support and maintenance costs and/or improving internal processes.

There are many good, solid companies that offer these solutions as part of a bigger food chain. Lantronix, which has been around since the early 90s and delivers its solutions to a wide range of verticals, offers products that have turned out to be a good fit for IoT: connectivity devices (IoT gateways) and management that are complemented by security, visibility and analytics.

Lantronix’s new offering called MACH10 is a multi-dimensional IoT platform that significantly simplifies the process for OEMs to develop and launch web-scale IoT services for both its internal and external stakeholders. Its platform offers a suite of microservices that allows any OEM to build management applications without having to start from scratch. This makes for ease of deployment and helps accelerate time to market. It has fully functional web-scale services, such as global device management, location tracking with a suite of software building blocks that enable OEM engineering teams to jumpstart their IoT application development and deployment.

I have always emphasized the importance of business models rather than technology in IoT. In addition to having proven solutions, the most important feature that Lantronix, and companies like it, brings to the table in the IoT chain is helping the ecosystem move like a well-oiled business machine focused on getting the IoT project done successfully and in a timely fashion.

Click for more information about Robert Haim.