Today, there are 6.5 billion mobile connections globally, surpassing the human population. By 2016 we will see an 18 fold increase in global mobile data traffic, generating 10.8 Exabytes per month. No other industry has evolved at such pace while driving new innovations and subindustries in machine-to-machine systems, near field communications, and mobile cloud topology. ACG Research’s mobility practice is unlike any other traditional advisory service in the wireless segment. It is not confined to a specific segment, silo or geography. Success in mobile communications is not achieved in a vacuum. It is accomplished by bringing together a wide variety of technologies and partners and combining them with creativity and foresight. Ultimately, success is achieved by effectively executing on the very best ideas as they pertain to the technologies, applications and services that drive revenue growth, competitive advantage and winning strategies in the next generation of mobile communications.
Mobile operators are facing numerous and complex challenges facing mobile operators. Transformations toward the next-generation mobile technologies and its collision with IP are creating tremendous strains in both operators’ technology road maps and, more importantly, their business models. As their networks become more capable, so does the threat of their disintermediation by content providers and application developers. The race to come up with the most innovative and compelling services–over the next-generation mobile network–is on. While mobile operators are in a favorable position because they own and understand the network, there is no guarantee that they will be the ultimate winner in next-generation mobility.
Intense competition in the mobile communications space means that operators must constantly innovate and deliver creative and compelling applications and services. They cannot do this while operating in a vacuum. Instead, they must have an open mind, a truly global vantage point, and demonstrate a genuine eagerness for new ideas.
Developing a strategic partnership with a customer, rather than a simple, tactical supply agreement, will be what will define the successful technology vendor of tomorrow. Tactical supply agreements are accomplished via a strong technology value proposition and a low-cost structure. Strategic partnerships, on the other hand, require greater customer engagement and a true understanding of the customer’s business model. A strategic partnership is accomplished by delivering of tangible ideas that materially impact a customer’s revenues and competitive positioning.
By delivering tangible ideas on next-generation mobility, ACG arms clients with the kind of market knowledge and insights that will help enhance their value proposition to customers.
ACG’s mobility program will cover the applications and services that will define the next generation of mobile communications. It will speak to the very issue keeping mobile operators awake at night: the monetization of their network investments. Coverage will be global and will begin exactly where the business model for basic Internet connectivity leaves off.