SD-WAN services are becoming increasingly popular globally. The worldwide market for SD-WAN is $1.8 billion in 2020, growing to $2.9 billion in 2023. SD-WAN penetration rates are 53.5% in the Americas, 22% in EMEA, and 3.1% in APAC. Global penetration rates are still low at 6%. 

As service providers design and roll out SD-WAN servicesa key question is how should services be priced? Different service providers have taken distinctive approaches, and pricing generally varies in regions because of unique economic circumstances. This ACG report is a detailed study of SD-WAN service features and pricing and provides aggregated and averaged service features and pricing for key regions: North America, Europe, Asia Pacific, Latin America, and India.

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